Yep… It’s happening again. It looks like Google started another core algorithm update on May 4th. May 2020 Core Algorithm Update The last time Google ran its core algorithm update was back in January this year and it had a major effect on local businesses. From our analysis, it looked like Google was really making an attempt to get …
For years I worked for digital marketing companies that sold local SEO services but didn’t really pay any attention to the client’s Google My Business listing. I said it was a big deal, but the bosses said no. Sadly, those same companies are still using the same old, moldy strategies for their local business clients and they still wonder why …
I know, I know. Google My business has been around for years and everyone should know this. And maybe everyone already does, but if they all do, then they aren’t all using the categories in Google My Business to their advantage. I’m still surprised every single week when we do a local visibility audit with a new client and find …
I spoke with a number of business owners this week that felt they were doing well with their local marketing. “We rank number 1 for our search phrase! But I’m not getting nearly as many calls as my friend in the business and he doesn’t rank nearly as well. What’s going on?” Actually, this is a pretty common question, …
When undertaking any new project it seems a bit overwhelming when you look at the list of things you need to do, especially with digital marketing. But don’t worry, that’s why we’re going to outline the top 4 things you need to focus on to get the best bang for your buck from Google My Business (GMB)! 1) Reviews …
As a Service Area Business (SAB) business are you at a disadvantage when it comes to ranking online? It’s kind of like which came first, the chicken or the egg? According to Google, though, a Service Area Business is not at a disadvantage to a normal brick and mortar storefront location. But who actually believes Google anyway? It has become …
In a March 2010 edition of the Harvard Business Review, “Roaring Out of Recession” by Ranjay Gulati, Nitin Nohria and Franz Wohlgezogen, they studied 4,700 businesses before, during and after the recession. In a year-long study that looked at corporate performance during the past three major recessions- the 80’s, 90’s, 20’s. They looked at three years prior to a recession, …
I hear business owners say about their competitors all the time “I don’t have that kind of budget, how can I compete against them?” Well, there are a lot of encouraging answers to that question, but imagine if you had to compete against Google. How could you ever afford to do that? But what if I told you that you …
Feeling anxious is understandable. The fear of the unknown can become overwhelming if you allow your mind to focus on all of the things that are out of your control. It’s easy to say “everything is shut down” and “no one is doing business” and a million other words the hive mind of hysteria will repeat, regurgitate and spin into …
During this COVID 19 crisis I’ve had the opportunity to speak with hundreds of worried business owners, people just like you and me, that are concerned about the survival of their business. We’re lucky to be in a country surrounded by so many creative entrepreneurs that are determined to survive AND keep their employees earning a paycheck so their families …