Google Core Algorithm Update

Google Core Algorithm Update Happening Now

Paul Gonzalez Uncategorized

Yep… It’s happening again.  It looks like Google started another core algorithm update on May 4th.   May 2020 Core Algorithm Update The last time Google ran its core algorithm update was back in January this year and it had a major effect on local businesses.  From our analysis, it looked like Google was really making an attempt to get …

Mad Scientist of Digital Marketing

82 and 68 – What the experts say about Google My Business

Paul Gonzalez Uncategorized

For years I worked for digital marketing companies that sold local SEO services but didn’t really pay any attention to the client’s Google My Business listing.  I said it was a big deal, but the bosses said no.  Sadly, those same companies are still using the same old, moldy strategies for their local business clients and they still wonder why …

Did You Aim At The Wrong Target? Importance of Keyword Research for Local Business

Did You Miss The Right Target – Keyword Research for Local Business

Paul Gonzalez Uncategorized

I spoke with a number of business owners this week that felt they were doing well with their local marketing.  “We rank number 1 for our search phrase!  But I’m not getting nearly as many calls as my friend in the business and he doesn’t rank nearly as well.  What’s going on?”   Actually, this is a pretty common question, …

3 Tips for Service Area Businesses on Google My Business

Service Area Business and Local SEO

Paul Gonzalez Business, Local SEO

As a Service Area Business (SAB) business are you at a disadvantage when it comes to ranking online?  It’s kind of like which came first, the chicken or the egg?  According to Google, though, a Service Area Business is not at a disadvantage to a normal brick and mortar storefront location.  But who actually believes Google anyway? It has become …

Digital Marketing: To Cut or Not to Cut

Rich Henrich Business, Local SEO, SEO

In a March 2010 edition of the Harvard Business Review, “Roaring Out of Recession” by Ranjay Gulati, Nitin Nohria and Franz Wohlgezogen, they studied 4,700 businesses before, during and after the recession. In a year-long study that looked at corporate performance during the past three major recessions- the 80’s, 90’s, 20’s. They looked at three years prior to a recession, …

Are You Competing Against Google?

Is Google On Your Side?

Paul Gonzalez Business, Local SEO

I hear business owners say about their competitors all the time “I don’t have that kind of budget, how can I compete against them?”  Well, there are a lot of encouraging answers to that question, but imagine if you had to compete against Google.  How could you ever afford to do that? But what if I told you that you …

DO NOT PANIC: MARKETING DURING CORONAVIRUS IS NOT A TIME TO STOP

Rich Henrich Business

Feeling anxious is understandable. The fear of the unknown can become overwhelming if you allow your mind to focus on all of the things that are out of your control. It’s easy to say “everything is shut down” and “no one is doing business” and a million other words the hive mind of hysteria will repeat, regurgitate and spin into …

Google My Business – Why isn’t your listing optimized yet?

Paul Gonzalez Google My Business, Local SEO, SEO

During this COVID 19 crisis I’ve had the opportunity to speak with hundreds of worried business owners, people just like you and me, that are concerned about the survival of their business.  We’re lucky to be in a country surrounded by so many creative entrepreneurs that are determined to survive AND keep their employees earning a paycheck so their families …